AI lead scoring analyzes 100+ signals to predict which leads will convert with 92% accuracy. Focus your sales team on high-probability opportunities and increase close rates by 3x.
Manual lead scoring wastes sales time, misses qualified prospects, and costs companies millions in lost opportunities.
Sales reps spend 50% of their time on leads that will never convert, missing real opportunities.
Manual scoring misses 40% of qualified leads that don't fit rigid demographic criteria but are ready to buy.
Static scoring rules don't adapt to changing buyer behavior, market conditions, or new data signals.
Traditional lead scoring has 55-60% accuracy—barely better than a coin flip in predicting conversions.
Boaweb AI builds machine learning models that analyze hundreds of signals to predict conversion probability with unprecedented accuracy.
Our AI integrates with your CRM, marketing automation, website analytics, email platforms, and sales tools to capture 100+ data points per lead: firmographics (company size, industry, revenue), demographics (role, seniority), behavioral signals (website visits, content downloads, email engagement), engagement patterns (frequency, recency, depth), and intent signals (pricing page views, demo requests, competitor research).
Machine learning analyzes your historical sales data—thousands of won and lost deals—to identify patterns that predict conversion. The AI discovers which signals actually matter for your specific business, product, and market. It learns that "Director at 50-person SaaS company who visited pricing 3x" converts at 78%, while "VP at Fortune 500 who downloaded one whitepaper" converts at 12%.
Every lead receives a dynamic score (0-100) that updates in real-time as they engage. The AI doesn't just score—it segments leads into tiers (Hot, Warm, Cold, Nurture) and provides specific recommendations: "High priority - 87% conversion probability - Contact within 2 hours" or "Low priority - 23% probability - Add to nurture sequence." Sales teams know exactly who to call first.
Beyond scores, AI provides actionable intelligence for each lead: pain points inferred from content consumed, buying stage based on engagement patterns, competitive context from research behavior, and recommended talking points. Sales reps enter every conversation armed with predictive insights that improve close rates.
As your sales team closes deals, the AI learns from outcomes and refines its predictions. Models adapt to seasonal patterns, market shifts, product changes, and evolving buyer behavior. Accuracy improves over time—our clients typically see 85% accuracy in month 1, improving to 92%+ by month 6.
See how AI lead scoring can increase your sales team's productivity and close rates. Get a free analysis of your current lead quality.
A B2B SaaS company with 8 sales reps was drowning in leads—2,500 inbound leads per month—but only closing 42 deals (1.7% conversion rate). Reps spent hours qualifying bad leads while high-intent prospects went cold waiting for follow-up.
Boaweb AI Solution: We implemented predictive lead scoring that analyzed 127 data points per lead, trained on 2 years of historical deal data. The AI scored all incoming leads in real-time, automatically routing hot leads (score 80+) to sales within minutes while nurturing warm and cold leads with automation.
Results after 3 months: Conversion rate jumped to 5.4% (+218%), average deal size increased by 28% as reps focused on better-fit prospects, sales cycle shortened by 31% with faster qualification, and rep productivity increased by 340%—each rep now closes an average of 18 deals per month. The company hired 4 additional reps to handle the increased close rate.
Minimum 100-200 closed deals (won + lost) provides a solid foundation. More data improves accuracy—500+ deals enables highly sophisticated models. If you have less data, we can supplement with industry benchmarks and expand the model as you close more deals. Most clients have sufficient data to start seeing value immediately.
Never. Low-scoring leads enter automated nurture sequences until their behavior changes. The AI continuously re-scores every lead—when someone moves from "13% probability" to "78% probability" based on new engagement, they're automatically flagged for sales follow-up. Many eventual customers start as low-scoring leads.
We integrate with all major CRMs—Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Close. Lead scores appear directly in your CRM interface. We can trigger automated workflows (assign to rep, send to nurture, create task) based on score thresholds. Most implementations take 2-3 weeks including data mapping and workflow setup.
Absolutely. AI scoring provides guidance, not mandates. Sales reps can pursue any lead they believe is valuable—and the AI learns from these decisions. If a rep closes a low-scoring lead, the model adjusts to recognize similar patterns in the future. It's a collaborative human-AI system, not AI replacing human judgment.
Most clients see immediate time savings as reps stop chasing unqualified leads (week 1-2). Close rate improvements appear within 30-45 days as focus shifts to high-probability prospects. Full ROI—including increased revenue and reduced sales costs—typically achieved in 3-4 months. The system pays for itself many times over in year one.
Let AI identify your best prospects automatically. Get a free lead scoring model built on your historical data and see which leads have the highest conversion probability.
Free proof-of-concept with your data. No commitment required.